Magazines, news media and corporate publishing formats: That's where you can find my editorial illustrations.

I love to explore new topics. With curiosity and my unique artistic perspective I create visual interpretations of a text.

Creating curiosity: Whimsical details capture the audience‘s attention and encourage them to delve deeper into the topic.

When Text and Image Click: Ideally, illustration and text form a symbiosis – sometimes harmonious, sometimes with a surprise plot twist.

A friendly attitude: My illustrations use humour, lightness, bright colors, and friendly characters. I'm committed to avoiding cultural and gender stereotypes.

From Small Details to the Big Picture

Editorial illustrations can take many forms—from small spot illustrations to expansive double-page spreads.

Every once in a while a project allows me to illustrate an entire publication from cover to cover, such as Stirling magazine for Staatsgalerie Stuttgart.

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My Human-Powered Process (No AI)

Creating illustrations includes lots of research, reflection, conversations, testing, scribbling, discussing, refining and perfecting details.

Sometimes ideas come easy, sometimes they leave me hanging. Sometimes inspiration pops up when I least expect it.

Communication with my clients is essential: we discuss ideas on the phone, by email or on video-calls. But always from human to human.

That's the human powered process. 

Portrait of Illustrator Axel Pfaender

Typical Project Steps

How do I get from a client brief to a finished illustration?

1. Research:  I start by digging into the client's brief and thoroughly exploring the topic.

2. Discuss: First ideas and concepts emerge, which I discuss with the client.

3. Sketch: Next up are rough concept sketches – sometimes in a sketchbook, sometimes digitally on the tablet.

4. Visual Style: Depending on the project, I may supplement the sketches with a „look & feel“ presentation.

5. Create & Refine: Based on the approved sketches I create digital illustrations in Adobe Illustrator. The client receives frequent updates an gives me feedback.

6. Finalize: I clean up vectors, double-check colors and finalize the artwork down to the last detail. This ensures perfect production across all media.